The Rise of the Hybrid Cloud
One problem that cloud computing has presented to business owners in the process of going mainstream is the difficult challenge associated with attempting to find cloud services that they can stick with for the long term. According to a report released by Virtustream, a significant number of businesses have resorted to using multiple cloud computing providers to ensure that all of their computing needs are adequately met. This particular practice has led to an increasing concern that it will be difficult for businesses to effectively maintain expertise on all of their cloud computing platforms. Additionally, businesses are also concerned that it will become increasingly difficult to track costs.
These concerns have led to an increase in the number of companies that are adopting a hybrid version of the cloud that serves to simplify the private and public cloud mix through one single provider.
Big Data Analytics
For a while now, big data and cloud computing has competed for the top spots in tech and computing news headlines; however, a significant number of businesses and providers have discovered the benefits associated with combining both services. One of the most practical options for big data analytics has proven to be big data as a service. This service is becoming increasingly popular, due to the fact that it is both, within the reach of any organization -- regardless of size -- and it is scalable.
Additionally, these providers have been able to break through the technical barriers that previously existed by transforming Hadoop from an open source platform to a service that is enterprise ready, and this was accomplished without a need for a data scientist.
SMB Application Protection
One of the major benefits of cloud computing, which has been consistently touted for several years, is the fact that it provides a significant advantage for small to mid-sized businesses that are looking to compete on a much larger playing field. Not resting on its laurels, the cloud computing industry is constantly looking for ways that it can level the playing field for small to mid-size business. The average small business does not have the resources to implement a complete application testing program, nor do they have the money for the expensive tools that are required to internally monitor safety; however, cloud application protection creates the opportunity for small businesses to do both. This program provides the capacity for businesses to be able to scan source code located on their application to check for any changes that would be indicative of a cyber attack. The fact that this service is offered on the cloud means that it is available on demand.
Emphasis on Performance
When cloud services were first introduced, the primary concerns of IT managers were the ability to control loss and security. Although these concerns are still prevalent, the main concern has switched to performance. The primary concern of businesses when it comes to cloud computing services is that it will be reliable, and that it will have the capacity to perform at a level necessary for them to meet all of their computing needs.
As cloud computing becomes a tried and proven computing method, more businesses are finding it easier to trust their more sensitive computing needs and functions to their cloud computing services and platforms.
Gamification is a marketing model that is consistently gaining popularity among marketing professionals, and the momentum that it has built does not look to be slowing any time soon. With the benefits that are offered through gamification, such as increased access to behavioral analytics and increased consumer participation, companies are tuned in to the advantages that games can provide for their brand.
Final Note On The Cloud
As the cloud continues to evolve, and in some cases, morph, it will be interesting to see the adaptations that are on the horizon, as providers become even more creative in developing solutions to meet the needs of their customers.